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今までのウェブって映画館のようなものだったから、映画上映の前に広告を流せばそれなりに効果があった。でもソーシャルメディアはパーティー会場のようなもの。お酒が入った上に、みんなおしゃべりやダンスに夢中で、だれも正面の舞台の上でスピーチしている人の話なんて聞いちゃいない。そりゃそうだろう。
— 湯川鶴章のIT潮流 powered by ココログ: 「コミュニティは儲からないからダメ」という考え方こそダメ (via inouedai) (via yaruo)
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